Details have appeared online for Amazon's rumoured Kindle Phone, which will be an Android OS smartphone designed to sit alongside the company's Kindle Fire tablet family.
The smartphone is expected to be launched towards the end of the summer by Amazon.
Amazon has been successful with its Kindle Fire tablets, mainly using its position as a digital content seller to help reduce the cost of the devices by bundling its own storefront. Rumours have been circulating for a while now of plans to expand out of the tablet market and into smartphones, a move that would give Amazon complete presence covering the tablets, eReaders and the phone market.
According to DigiTimes, Amazon will be planning to target the higher end of the smartphone market. The device will be equipped with a 4.7in high-resolution screen display, quad-core processor and at least 2GB of RAM. The device by these rumoured specifications would bring it line the recent high end phones currently being released in the market.
It should be noted that Amazon has refused to comment on the claims, but a Kindle Phone would be viable for the company and does make sense. As the hardware will hardly be cutting edge by the time the device eventually releases and with the user interface most likely to be littered with Amazon advertising, price will be key to getting users on board.
If Amazon manages to work well with the mobile networks and the pricing is right, this could be a major shake-up for the mobile industry.
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